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As PhotoDune nears its fifth year, we’ve decided to pause and take stock. Today, we’re shutting off new item submissions, the first step in a major renewal project likely to span the next 12 months.
Why, what’s going on?
Up until now we’ve focused on growing the depth and breadth of our photo collection. By the end of year one, we’d passed a million photos; today, there are almost ten times that amount.
But more is not necessarily better. Library growth has consistently outstripped sales growth and an increasing number of items (and authors) have never made a sale. All of this despite an ever-increasing stream of customers we know frequently use photos in their projects.
Over the next year or so, we plan to make a series of improvements to how we do photos at Envato, across three main areas:
At the heart of this project is a vision to increase opportunities and improve the experience for talented photo authors. When we’re finished, we’ll have delivered:
More immediately, however, we’ll be inviting PhotoDune authors to refine their portfolios against the new quality standards. As a guide, we’ll be providing authors with personalized feedback, including an assessment of their portfolio’s overall quality and specific examples of photos that do and don’t meet the new requirements.
Authors who are ultimately able to achieve a very high level of quality across their entire portfolio will get early access to the new PhotoDune and Elements. While we’re committed to bringing over as many authors as possible, a higher bar likely means some of today’s authors won’t be joining us in tomorrow’s world. At least from day one, that is – even if you don’t make this initial cut, you will have another chance to be part of it when we reopen portfolio submissions in the future.
So, what’s next?
This is a massive project with a lot of moving parts. We’re currently working to the following timeline, although it’s likely to change along the way – we’ll update you all here as it does.
Massive! But we’re excited by the challenge and motivated by the knowledge that we’re ultimately delivering a better deal for our high performing authors and customers.
More info and discussion
We’ve tried to cover the most important points here and left the fine print to the following help center articles. We’ll also be sharing details of how we’ll be assessing quality and managing post-review outcomes in the feedback to authors set to go out in December.
New PhotoDune Requirements
Helpful Info About Being an Envato Elements Contributor
@natman and @jamesgiroux will be on hand to answer questions and, as we’ve done in the past for big announcements like this one, we’ll be providing batches of answers every few days. Please make sure you’ve read through these and the help center articles first as we’ll only be responding to questions not yet covered.
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Source: PhotoDune forum
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